The entrepreneur who invented the phonograph was ________

An economy that is driven by a fairly small number of rich people is called a plutonomy

Indicate whether the statement is true or false

You are directed to study the cultural, economic, technological, political, and legal factors that are larger forces affecting your company. What are you studying?

A) the macroenvironment B) the microenvironment C) the business market D) the marketing mix E) the global environment