The amount of nominal damages awarded is ________
A) sufficient to cover all of the plaintiff's expenses
B) sufficient to allow the plaintiff to seek punitive damages
C) based on the severity of the wrongful conduct
D) determined by the defendant's wealth
B
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If discrimination is found, corrective action is not necessary as long as there was an investigation.
a. true b. false
"Cooperative" advertising refers to the practice of:
A) producers and intermediaries sharing in the cost of advertising that is done by the producer. B) producers doing some advertising and expecting their intermediaries to cooperate by providing the rest of the promotion blend. C) the producer paying for all of the advertising which is done by its intermediaries. D) wholesalers and retailers doing advertising which is partially paid for by the producer. E) wholesalers and retailers picking up the promotion theme of the producer and carrying it through.