A difficulty associated with the use of advertising by an independent or a chain with few units is the _____
a. high total costs
b. long lead time
c. high waste in geographic coverage
d. low opportunity for computerization
c
Business
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Which of the following is NOT one of the four main categories of online marketing communications?
A) Web sites B) guerrilla marketing C) search ads D) display ads E) e-mail
Business
It is more costly to do business in relatively primitive or undeveloped economies because of the lack of infrastructure and supporting businesses
Indicate whether the statement is true or false.
Business