Which of the following illustrates channel conflict between a manufacturer and its retailer customers?
a. a discounter's selling a manufacturer's product below the price levels at full-service retailers
b. a cooperative advertising program in which retailers are encouraged to use selected advertising materials
c. a manufacturer assisting retailers with inventory financing for its products
d. a manufacturer developing a toll-free hot line for customer support
a
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Which of the following is a responsibility that is common to the managers of cost, profit, and investment centers?
A) generating revenues B) generating profits C) managing the invested capital D) controlling costs
The Affordable Care Act has a provision that expands a public assistance program designed to make health coverage available to low-income individuals by increasing the maximum amount of income that can be earned and still qualify for benefits
As a result, millions of individuals are eligible for coverage under this program. This public assistance program is called A) Medicare. B) Health Maintenance Organization. C) Health Insurance Marketplace Exchange. D) Medicaid.