Electronic media companies operate in a dual-product market, which means they produce or distribute a product to two different sets of consumers. These consumers are
a. audiences and regulators
b. audiences and program producers
c. advertisers and marketers
d. audiences and advertisers
e. none of the above
d.
You might also like to view...
Some research suggests which of the following with regard to parental affection:
a. Gender has no impact on the outcomes of affection b. Greater father affection is beneficial no matter what level of affection is shown by the mother c. Increased father affection paired with decreased mother affection is associated with more mental health problems d. Fathers are always less affectionate than mothers e. When adult children feel more affection toward their father, they will visit him more frequently
"Values," in an organizational communication sense, may be defined as
a. Taking responsibility for effective communication, thereby contributing to organizational excellence. b. Taking a responsible and value-oriented attitude. c. analysis of organizational beliefs and values. d. none of these.