Demographic segmentation is so frequently used in market segmentation because it ________
A) creates smaller segments than other methods do
B) creates more easily reached segments than other methods do
C) does not involve stereotypes
D) involves the easiest information to obtain
E) involves the fewest attributes
D
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Don knows that one of the reasons people do not return to his electronics store is because of the slow service. This is an example of the organization's ________.
a. opportunities b. intelligence c. weaknesses d. threats e. strengths
Cambridge Roller Skates has three product lines—D, E, and F
The following information is available: D E F Sales revenue $70,000 $50,000 $30,000 Variable costs (30,000 ) (10,000 ) (12,000 ) Contribution margin $40,000 $40,000 $18,000 Fixed costs (20,000 ) (5,000 ) (25,000 ) Operating income (loss) $20,000 $35,000 $(7,000 ) The company is deciding whether to drop product line F because it has an operating loss. Assume that $21,000 of total fixed costs could be eliminated by dropping F. What effect would this decision have on operating income? A) Operating income will increase by $25,000. B) Operating income will increase by $3,000. C) Operating income will decrease by $25,000. D) Operating income will decrease by $3,000.