An owner of a 20-unit apartment house is considering installing a swimming pool and asks an appraiser for his opinion. The appraiser's opinion would be based on the principle of:

It's often easier to re-attract ex-customers than to find new ones because the company knows their names and histories

Indicate whether the statement is true or false

In a well-diversified portfolio, the most relevant type of risk to a well-diversified investor is

A) interest rate risk. B) unsystematic risk. C) market risk. D) exchange rate risk. E) firm-specific risk.