The importance of various marketing-mix elements varies over the product life cycle

Indicate whether the statement is true or false

TRUE

Business

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While the _____ markup is based on the original retail value, the _____ markup is based on actual prices received for the merchandise

a. initial; actual b. initial; maintained c. planned; actual d. planned; maintained

Business

Discuss the concept of a system and the issues of goal conflict and goal congruence

What will be an ideal response?

Business