List and define the three types of noise that can interfere with the transmission of a message.

___________ placement is a logical extension of product placements

a) Issue b) Guest c) Media-sponsored d) Pitch

Which of these situations best represents selective understanding?

A. Danny and Jo have strong political beliefs and interpret media content in ways that support their already-existing perceptions. B. Taylor is too busy to catch up on recent events therefore is not affected by media content. C. Bobbi and Jess only consume media content from a source that caters to their political beliefs. D. Ali has strong political beliefs but consumes media content from a variety of sources to stay informed.