An example of procedure in the data validation process is when:
a. the interviewer contacts the respondent simply to get a name and address and then proceeds to falsify the interview.
b. the raw data is checked for mistakes made by either the interviewer or respondent.
c. a sample of respondents is recontacted and asked to verify whether they answered various questions from different parts of the interview form.
d. a sample of respondents is recontacted to ensure the interview took place at the proper setting.
e. a sample of respondents is recontacted to ensure that they are qualified to participate in the exercise.
Ans: d. a sample of respondents is recontacted to ensure the interview took place at the proper setting.
You might also like to view...
Explain the differences between push and pull strategies with examples
What will be an ideal response?
A local video rental store looking to increase customer traffic in the summer would be an example of a:
A) target market analysis B) product positioning C) communications analysis D) communications objective