KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.
A. positioning
B. localization
C. segmentation
D. indigenous
E. brand
Ans: B. localization
Business
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Indicate whether the statement is true or false.
Business
What is the type of loan where the entire interest charge is subtracted from the loan principal before you receive the money, and at maturity you repay the entire principal?
A) Simple interest method B) Partial amortization method C) Discount method D) Add-on method E) None of the above
Business