As indicated by Maslow's need hierarchy, people may respond favorably to
a. persuasive appeals that focus on promises of best price and the need to find a bargain.
b. persuasive appeals that fulfill physiological, security, and safety needs.
c. persuasive appeals that fulfill social, ego, and self-actualization needs.
d. both b and c.
D
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After a brief stay at a luxury hotel in Paris, Benjamin Sanders noted that the hotel had kept every promise it made when he booked the room, meeting all his needs. He added that it was a "thoroughly comfortable and opulent experience"
According to Young & Rubicam's Brand Asset Valuator, this reflects brand ________. A) valuation B) esteem C) relevance D) differentiation E) knowledge
Selected data for Young Company for 2009 is presented below:
Direct labor incurred $30,000 Indirect labor incurred 21,000 Factory depreciation 5,000 Factory utilities 7,000 Indirect materials used 2,000 Direct materials used 12,000 Property taxes on factory building 3,000 Sales commissions 8,000 What is the manufacturing overhead for 2009? A) $50,000 B) $47,000 C) $46,000 D) $38,000