The best way to increase credibility and survive online attacks is to do what?
A) Monitor conversations
B) Evaluate all negative messages
C) Respond appropriately
D) Take legal action
E) Engage stakeholder before negative information appears
Answer: E
Explanation: E) Companies that have active, mutually beneficial relationships with customers and other interested parties are less likely to be attacked unfairly online and more likely to survive such attacks if they do occur. In contrast, companies that ignore constituents or jump into "spin doctoring" mode when a negative situation occurs don't have the same credibility as companies that have done the long, hard work of fostering relationships within their physical and online communities.
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