For each of the seven types of supporting material, identify one test that should be applied to determine

the strength of support.

What will be an ideal response?

1. Personal experience: Is it reliable and generalizable? Would others share your
interpretation? 2. Common knowledge: Does the audience share it and is it true? 3. Direct observations:
Are you sure of what you saw? Was your observation biased? 4. Example: Are the examples
representative and sufficient? 5. Documents: Can we trust them? Are they interpreted properly? Is the
context clear? 6. Statistics: Are the measures appropriate, reliable, valid and properly interpreted? 7.
Testimony: Is the source knowledgeable, expert, and unbiased?

Communication & Mass Media

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