For the shortest route problem described in Table M2-3, what is the distance for the shortest route?
A) 155 miles
B) 66 miles
C) 59 miles
D) 114 miles
E) None of the above
C
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The best behavioral method to measure the impact of a coupon program is:
A) changes in store traffic B) number of inquiries C) changes in attitude towards the brand D) the redemption rate
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When your audience will be receptive or open minded to the data in your report, which approach is most effective?
A) Persuasive B) Direct C) Analytical D) Indirect E) Proposals
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