According to the Elaboration Likelihood Model, listeners who elaborate more will be more persuaded by __________.
A. shortcuts that simplify their thinking about the topic
B. evidence and arguments that support the speaker's thesis
C. the speaker's positive ethos
D. extended narratives that support the speaker's position
Answer: B
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True False
Janine organized her three statistics on organ transplants according to their significance. She saved her "clincher" point about how easy it is to indicate your willingness to donate by signing the back of your driver's license for the last point before her conclusion. What organizational principle did Janine demonstrate in this speech?
A. complexity B. specificity C. primacy D. recency