Hilton Sodas begins to sell its products in completely new markets. The firm's strategic choice is diversification

_______________ provide loans directly to consumers and businesses and help borrowers obtain mortgage loans on real property.

a. Banks b. Securities firms c. Pension funds d. Finance firms e. none of the above

Experiments on mail questionnaires for census of population revealed what about questionnaire form and layout?

A) Questions at the top of the page received more attention than those placed at the bottom. B) Sensitive information placed at the end of the questionnaire was answered more frequently than sensitive information placed elsewhere. C) Instructions printed in red made little difference except that they made the questionnaire appear more complicated to the respondents. D) Both A and C are correct.