Dell's new line of computers is selling for up to 20 percent lower than similar computers sold by its largest competitors. Since Dell's goal is to maximize its sales, it is probably using which type of strategy?
a. status quo pricing
b. price lining
c. penetration pricing
d. price skimming
Ans: c. penetration pricing
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The use of supply chain partners to provide products or services is called:
A) outsourcing. B) insourcing. C) offloading. D) partnering.
Thomassen's chief financial officer thinks that the company may run into unique issues in Brinmei because of significantly different financial practices that are standard there. Which of the following, if true, strengthens her case?
A) Brinmei has a longstanding free-trade policy with most other nations. B) Brinmei does not have monetary currency in common with any other nation. C) Brinmei has no national stock exchange. D) Brinmei has a largely market-driven economy. E) Brinmei's official national religion has strict rules regulating business practices.