Discuss the five themes qualitative research has uncovered about baby boomers. Why is this type of research important?
What will be an ideal response?
1. Quality family life is a major concern.
2. Keeping in touch with friends is an integral element of the boomer lifestyle.
3. Taking time to get away from the hassles of everyday life in the form of "getaway vacations" with family and friends helps to maintain firm understanding of what is important in life and recharge dying batteries.
4. Spiritual and physical fitness are important in leading a full, well-balanced life.
5. No such thing as a mid-life. Life is too short to dwell on successes or failures.
This type of research is invaluable in designing advertising and promotional campaigns. It provides the necessary foundation for appealing to those values that are most important to the boomer and to those values that are most likely to stimulate their buying behavior.
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a. facilitator. b. arbitrator. c. manager. d. conciliator. e. ombudsperson.
Before closing, a cloud on the title was found. Which of these should the seller use to clear the title?
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