Good captions are what guide readers not only to see but also to ________________

What is the practice of marking up prices by 100 percent (or doubling the cost to set the selling price)?

a. symmetrical pricing b. mark-on adding c. margin pricing d. keystoning

In retailing, the influence of franchising is reflected in the fact that

a. franchised outlets currently account for approximately 35 percent of sales. b. by the turn of the century, franchised outlets will account for approximately 50 percent of all retail sales. c. by the turn of the century, franchised outlets will have approximately $1 trillion in sales. d. all of the above. e. none of the above.