Sparkle Janitorial printed coupons that guaranteed $25 off services for first-time customers; the coupons were distributed on paper placemats at a local restaurant
Which of the following is most likely the marketing communication objective of this promotional activity?
A) to build interest
B) to remind about the brand
C) to inform about benefits
D) to reinforce the buying decision
E) to stimulate action
E
Business
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The process of deciding which regulatory action to take regarding specific risks is called:
a) risk assessment. b) contingent valuation. c) cost-benefit analysis. d) risk management.
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It is the responsibility of a ________ to organize, motivate, and lead salespeople
A) product specialist B) customer service representative C) sales manager D) sales representative E) new business developer
Business