Briefly compare and contrast the three general categories of research design
What will be an ideal response?
The three categories of research design are exploratory, descriptive, and explanatory. Exploratory research is the least structured type of research design; its purpose is to generate ideas in a new area of inquiry. Exploratory research may involve interviews or observations. Descriptive research is more structured and is used to describe marketing variables by answering who, what, when, where, and how questions. Descriptive research is often conducted through surveys. Explanatory research often follows exploratory or descriptive research in an effort to better understand the relationship between a dependent and an independent variable. This type of research is also known as causal research, and may be conducted through experiments.
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Which of the following statements is true of the production concept?
A) It considers customer focus and value to be the paths to sales and profits. B) It follows the customer-centered sense-and-respond philosophy. C) It takes an outside-in perspective. D) It calls for sustainable marketing. E) It leads to companies focusing too narrowly on their own operations.
Only one continuation statement can be filed for a financing statement
Indicate whether the statement is true or false