A market nicher can most likely specialize along all of the following lines EXCEPT ________

A) specific end users
B) unique products
C) customized services
D) quality-price
E) mass marketing

E

Business

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Which of the following is the most comprehensive U.S. law regarding worker safety?

A. Thirteenth amendment B. Fourteenth amendment C. OSH Act D. Rehabilitation Act of 1973 E. Civil Rights Act of 1991

Business

________ involves trained observers posing as consumers and shopping at company ? or competitor-owned stores to collect data about customer-employee interaction and other marketing variables. (Choose the best answer.)

A) Personal observation B) Structured observation C) Mystery shopping D) Contrived observation

Business