Diversification strategies involve increasing sales of existing products in existing markets
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Diversification is a strategy of increasing sales by introducing new products into new markets.
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Some marketing experts believe that the overuse of coupons can damage a brand's image, while the use of which of the following can actually enhance a brand's image?
A) contests and sweepstakes B) bonus packs C) sampling D) premiums
Three countries enter into an agreement to remove all tariffs and trade barriers between them. They decide on a common trade policy with regard to nonmembers
Faced with political backlash, the countries stop short of allowing mobility of factors of production such as labor and capital. Which of the following levels of economic integration best describes this arrangement? A. Political union B. Customs union C. Common market D. Economic union E. Monetary union