Success variables for customers include each of the following except
A) honest and constructive feedback.
B) strong technical knowledge.
C) having a clear understanding of strategic goals of the project.
D) good communication with project team.
B
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How does database marketing benefit consumers?
A) Companies make name-brand products and images readily available to customers. B) Companies match customer needs and interests with products and services. C) Customers receive better prices on products and services that they need. D) Customers receive faster and more reliable service from companies. E) Customers receive instant credit from more companies.
If an organization's culture is externally oriented and focused on control with its primary objectives as productivity, planning, and efficiency, it could best be described as a(n) _____ culture.
A. group B. hierarchical C. rational D. adhocratic E. values-oriented