Which term refers to the careful choice of words, imagery, and sound to influence a certain meaning?

a. engagement
b. framing
c. inoculation
d. targeting

b. framing

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1.Practitioners suggest ideas for stories to news outlets. 2.Transparency is never a good idea in public relations. 3.The idea behind transparency is to lay bare all of the issues associated with a topic, regardless of how good or bad they are, in a clear and immediate way. 4.Your goal in public relations is to create the best possible message and disseminate it in a way your audience can accept and understand it. 5.Practitioners in this field rarely have multiple audiences.

Communication & Mass Media

The _______ conflict strategy reflects low concern with other-face and high concern with self-face.

A) integrating B) avoiding C) passive aggressive D) emotional expression

Communication & Mass Media