The ________ perspective of mass communication sees media as senders of messages (discrete bits of information) across space.

A. critical
B. transmissional
C. administrative
D. ritual

Answer: B

Communication & Mass Media

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Some argue that the cultural ______ of colonialism continues in many ways today.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Ads touting a "midnight madness sale" or "back-to-school sale" are examples of promotional retail advertising.

Answer the following statement true (T) or false (F)

Communication & Mass Media