Write a note on metrics family tables
What will be an ideal response?
Metrics family tables are groups of related control metrics, presented in tabular format. The tables provide
diagnostic and predictive information on marketing efforts. Typical metrics families include customers, products,
customer service, brand equity, and channel distribution. Each family includes essential metrics to describe
performance, with the data organized by geography, business unit, product, market segment, and other means.
Business
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