Briefly describe the three marketing functions performed by marketing channel members, giving examples of each function
What will be an ideal response?
The three marketing functions performed by marketing channel members are exchange functions, physical functions, and facilitating functions. Exchange functions performed by channel members include negotiating prices, making sales, placing orders, and developing communications. Physical functions performed by channel members include transporting and storing products, breaking bulk, and creating assortments. Facilitating functions performed by channel members include gathering information, providing credit, and providing alternative purchase options.
Business