In a marketing plan, the ________ section includes an assessment of customers, competitors, the product portfolio, and distribution channels

A) measurement and controls
B) company description, purpose, and goals
C) forecasting
D) marketing situation
E) marketing strategy

D

Business

You might also like to view...

The act of conveying real estate ownership is also known as

A) substitution B) subordination C) alienation D) execution

Business

Which of the following best exemplifies public action?

A. The mafia in Cedia Republic demands "protection money" from successful domestic business owners. B. Cedian proprietors in the hospitality industry often complain about protection rackets by criminal groups. C. Government bureaucrats demand bribes from international businesses in return for the rights to operate in Cedia Republic. D. The Cedian government has been criticized for its inability to curb theft of trade secrets of international businesses by private domestic owners. E. To promote the Cedian culture, the government has made Cedian movies, which are based on Cedian history, tax-free.

Business