Effective persuasive speaking is an engagement between the speaker and the listeners. This illustrates which feature of persuasive speeches?
a. Persuasion is not coercion or force.
b. Persuasion is transactional.
c. Persuasion involves multiple channels.
d. Persuasive impact is gradual and incremental.
b. Persuasion is transactional.
Communication & Mass Media
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Identification is also called
a. empathy. b. identity knowledge c. mythos. d. encoding.
Communication & Mass Media
Answer the following statement(s) true (T) or false (F)
1. If a journalist finds a story interesting, he or she does not have to worry about its relevance to readers. 2. “Getting” the story means understanding why the story is important.
Communication & Mass Media