What is the blogosphere? How can MPR professionals use the blogosphere to their advantage? What precautions should marketers take when entering the blogosphere?

What will be an ideal response?

The blogosphere is a term commonly referring to the online environment comprising all blogs and their various interconnections. Because of the large presence of blogs of all types on the Internet, firms should regularly monitor the blogosphere and even participate in it. MPR professionals can use the blogosphere to gain entry into an almost endless assortment of online communities, some of which might see a particular story as valuable to its audiences. However, MPR professionals need to proceed with caution. Sharing information with bloggers that can be perceived as a disguised sales pitch will hurt a marketer's chances for future access into the blogging community.