Briefly describe the Public Relations Society of America's Member Code of Ethics introduced in 2000 and some of its principles
What will be an ideal response?
• The statement covers the core values for PRSA members and the profession, setting industry standards for professional practice.
• Values set down are guides for behavior and decision making to guard the integrity of the profession.
• The values of advocacy, honesty, expertise, independence, loyalty, and fairness form the basis for the code.
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A group of small grocery shops forms a new business entity to buy products directly from manufacturers. The group buys products in bulk which are then distributed among members. This helps the shops obtain better profit margins
Which of the following types of vertical marketing system can be observed here? A) contractual B) corporate C) administered D) controlled E) regulatory
What are the implications of American ethnic subcultures for marketers?
What will be an ideal response?