Case Study Krusteaz--How did Krusteaz’s Seize the Holidays campaign create earned media ?
a. The campaign was featured on ABC’s Good Morning America
b. Bloggers supported the campaign
c. The LA Times ran a piece on the event
d. The event was covered on fourteen local television news programs across the
country
b. Bloggers supported the campaign
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What criteria of effective storytelling in speeches relates to meeting the requirements of a good story?
a. narrative reality b. narrative probability c. narrative ambiguity d. narrative fidelity
Damien was part of a group discussion about nuclear energy
in front of a public audience, where each speaker had strong views about the issue. The event was facilitated by a moderator, and ended with questions from the audience. Damien participated in a __________. Fill in the blanks with correct word