In radio, the term drive time means which of the following?

A. any hour that people might be driving
B. morning and afternoon commute times
C. the time to drive home important points in an ad
D. when people go on vacation

B. morning and afternoon commute times

Communication & Mass Media

You might also like to view...

Avoidance generally reflects a pessimistic attitude about conflict.

a. true b. false

Communication & Mass Media

Instead of accepting that external factors influence other people's behavior, George attributes the bank teller's rudeness this morning to being "that kind of person." George's belief reflects __________.

A. a perceptual set B. discrimination C. profiling D. a fundamental attribution error

Communication & Mass Media