Ego-involvement can be a difficult variable to study because _______.
a. it is comprised of several distinct concepts
b. there is no universal scale to measure it
c. it only applies in cases of explicit persuasion
d. it is only a moderating rather than direct variable
a. it is comprised of several distinct concepts
Communication & Mass Media
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Placing one's strongest main ideas first in a speech reflects confidence in the ________ effect
Fill in the blanks with correct word
Communication & Mass Media
Once you have generated your main ideas, you can add a preview of those main ideas to your central idea to produce a _____ for your speech
Fill in the blanks with correct word
Communication & Mass Media