Effective training programs and shared values represent two of the primary methods a firm may use to achieve effective cross-functional integration

In accounting for credit losses:

Select one: A. The allowance method matches losses with related sales better than the direct write-off method B. The direct write-off method involves estimating credit losses C. The direct write-off method consistently understates assets on the balance sheet D. Both B and C

A firm that follows an ethnocentric approach to marketing standardizes the marketing mix based on the ________

A) needs of customers around the world B) ability of the firm to transport goods C) needs of home country customers D) ability of the firm to customize