The use of differential pricing over time or customer segments to maximize profits from a limited set of supply chain assets is

Which of the following section in a research proposal discusses the method used to collect the needed data, including the various types of scales?

a. Definition of the target population b. Sample design c. Data collection method d. Specific research instruments e. Definition of the sample size

The use of short-term incentives to encourage the purchase of a product or service is called ________

A) direct marketing B) sales promotion C) advertising D) public relations E) publicity