When BMW first made its strong competitive push into the US market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as
________ because it uses points-of-difference and points-of-parity across categories.
A) a competitive frame of reference
B) zone of tolerance positioning
C) straddle positioning
D) red-ocean thinking
E) perceptual mapping
C
Business
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The inclusion of a compensating balance requirement in a line of credit will reduce the effective
annual cost of credit since the bank has additional collateral for the borrowing. Indicate whether the statement is true or false
Business
The systematic process of determining the skills, duties and knowledge required for performing jobs in an organization is referred to as a job ________
A) description B) specification C) qualification D) analysis
Business