Which rater error may cause difficulty in distinguishing among employees?

In a short essay, list and discuss the four primary scales of measurement. Include an example of how each scale of measurement is used in marketing research

What will be an ideal response?

Which of the following is a disadvantage of the brand management system?

A) a tendency to avoid price differentiation B) too much focus on the supplementary and complementary roles of all product lines C) a tendency to overemphasize short-term gains in sales D) an interdependent structure that can undermine personal responsibility E) too much focus on establishing brand equity