The negative side of using comparative ads may be found in the areas of believability and consumer attitudes

In an online report, headings

A) should rarely be used. B) can be used as links to other sections of the report. C) are considered trendy and should usually be avoided. D) complicate the organization of your report by enabling readers to jump from section to section. E) should never be longer than one word.

With which type of marketing communication does the marketer have the greatest level of control over the message?

A) word-of-mouth communication B) advertising C) public relations D) direct marketing E) personal selling