In Chapter 11's "FYI: Disney's Credibility Correction," the key lesson is that today, companies are more compelled than ever to do the right thing

Making limited use of white space in and around the text can dramatically improve readability on mobile screens

Indicate whether the statement is true or false.

One way to improve the proofreading process is to proofread the writing after a period of time has passed since completing the writing process

Indicate whether the statement is true or false.