The competitive advantage test tests if the strategy will help the firm attain a ____________ and ______________ competitive advantage.

The Tylenol crisis demonstrated that public relations is:

A. Closely linked to sound business practices and corporate social responsibility B. A good way to "get media coverage" even during a crisis C. An effective strategy for diverting attention from a negative situation D. The correct approach for marketing products when public trust is threatened E. All of the above

There is a close connection between tactical moves and strategy evolution

Indicate whether the statement is true or false