How did World War I influence advertising techniques?
What will be an ideal response?
ANS: With the war effort, advertising shifted away from the materialistic needs of the average citizen and toward the good of the country as a whole. Ads were designed to build public sentiment for the war effort as well as appeals to the home front to curtail unnecessary consumption and to "Buy War Bonds" instead.
Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media