An advertising tactic designed to generate publicity about a controversial campaign is called ________ advertising

Which is not a reason to question the validity of polygraph?

A) You can beat the polygraph by showing no reaction to the control questions and showing a lot of reaction to the relevant questions B) The more honest people are the more nervous they are going to be C) Some people are able to control these features of arousal, for example: If you are meditator or someone who does yoga. . D) The lie detector machine detects deception only 50% of the time which is about the same any person can do

Anna D’Archangelis’ speech about computer-enhanced ads could be characterized as

a. a persuasive speech to convince b. a persuasive speech to stimulate c. a persuasive speech to actuate d. an informative descriptive speech.