A(n) ________ can be especially useful for companies that need to have secure communications with their dealers, distributors, and/or franchisees
A) intranet
B) social networking site
C) extranet
D) virtual trade show
E) buying center
C
Business
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Arrow is "a different kind of company, manufacturing a different kind of a car"; the RoadPro is "like nothing else." Statements such as these reflect a firm's ________
A) portfolio B) marketing segment C) positioning D) marketing mix E) mission statement
Business
Explain the market force of "threat of entry," as detailed by Porter's Five Forces model, with an example
What will be an ideal response?
Business