Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
What will be an ideal response?
In many states, marketing and sales messages are binding contracts. Therefore, dishonesty in a sales message can lead to unfavorable legal action. For ethical reasons, it is always vital to avoid making promises you and your organization cannot keep.
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Once the prototype of Wainwright Industries' new riding lawnmower, made especially for women, passes concept testing, the next step is ________
A) commercialization B) focus group surveys C) concept development D) post-testing E) marketing strategy
Power Tool Company manufactures table saws. These saws have several safety devices
including permanent blade guard. This guard keeps the user's hands from touching the blade while it is moving. Ralph buys a Power table saw, but he takes off the blade guard because it inhibits the type of work he wants to do. Later, Ralph is injured while using the saw. If the blade guard had been left on, Ralph would not have been injured. Ralph sues Power Tool Co under a strict liability theory. The best defense that Power could raise based on these facts is: A) Assumption of risk. B) State of the art design. C) Generally known dangers. D) Supervening event.