Catherine heads the corporate communications department at a multinational company. The company is planning on updating its website, and Catherine insists on creating an online pressroom on the site
How does an online pressroom benefit the company?
a. Media can access the company's information 24 hours a day.
b. It makes the process of chunking easier for online readers.
c. It makes the process of branching easier for online writers.
d. Media trust online content more than printed content.
A
Communication & Mass Media
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Communication & Mass Media
A(n) ______ in a speech describes the behavior that you want your listeners to follow after they have heard your arguments.
a. sectional transition b. appeal to action c. attention-getter d. signpost
Communication & Mass Media