Identify and then explain which of the three business-to-business buyclasses applies to the following scenario
Although companies have purchased printers and copiers before, Xerox now offers them a multitasking machine that prints, copies, scans, and faxes.
This is a modified rebuy. The firm has already purchased similar machinery, but this purchase now involves a machine with new functions.
Business
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Which of the following steps of the new product development process would most likely use an R-W-W framework?
A) idea generation B) idea screening C) concept testing D) test marketing E) commercialization
Business
A manufacturer is liable for express warranties made by wholesalers and retailers
Indicate whether the statement is true or false
Business