In determining lifetime value for individual customers, customer acquisition costs are determined by:
A) dividing advertising costs by the number of customer transactions
B) dividing the total marketing and advertising costs by the number of new customers
C) dividing the total marketing and advertising costs by the number of total customers
D) dividing the advertising costs associated with acquiring new customers by the number of new customers
B
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Formal work teams composed of members from different departments are ______ teams, while teams composed of members from different countries or cultures is a ______ team.
-cross-cultural; cross-functional -diversity; international -intra-department; inter-department -cross-functional; cross-cultural
According to your text, which of the following is probably the most used and most recognized form of branding?
A) brand name B) trade character C) patent D) logo E) copyright